Huge American summer missed opportunity: influencers in cape cod, Nantucket , finger lakes or even San Juan islands show them having bon fires , fishing, clam bakes , corn hole games etc. they really dropped the ball
It seems like so many brands are having an Italian identity brand crisis when they hardly need to. Not everything has to be Italian. Last year Sezane had a similar Italian identity crisis, sans brand trip. Even Emily in Paris has turned Italian...With J. Crew it's especially weird when half of the internet seems to be longing for a 90s Nantucket J. Crew summer.
The J Crew design team is doing an amazing job. The rest of it? I am confused... First the event at the public library, and now this trip. If they are trying to be accessible to their customers, I don't understand how either event aligns with that
The classic case of trying to do too much. Italian summer is very trendy right now so it seems they’re trying to ride that wave which is a bummer for a brand that used to have a strong POV. I suppose it’s expected when you hire a Supreme & Noah alum as CD :)
I'm am trying to understand the KPIs... All of those J Crew tastemakers are followed by the same people. What did being reminded that they are friends do?
Exactly! To me it reads as sentiment > reach since they very much tapped into the cool crowd but that crew would’ve been better suited for a solstice party in Stockholm tbh.
“When it becomes too literal, too staged, it breaks the spell” is so spot on!! Excellent article Emily!
Huge American summer missed opportunity: influencers in cape cod, Nantucket , finger lakes or even San Juan islands show them having bon fires , fishing, clam bakes , corn hole games etc. they really dropped the ball
It seems like so many brands are having an Italian identity brand crisis when they hardly need to. Not everything has to be Italian. Last year Sezane had a similar Italian identity crisis, sans brand trip. Even Emily in Paris has turned Italian...With J. Crew it's especially weird when half of the internet seems to be longing for a 90s Nantucket J. Crew summer.
Yes! Touched on this in my most recent post. J.Crew now collaborating with Rouje? Sooo weird
The J Crew design team is doing an amazing job. The rest of it? I am confused... First the event at the public library, and now this trip. If they are trying to be accessible to their customers, I don't understand how either event aligns with that
The classic case of trying to do too much. Italian summer is very trendy right now so it seems they’re trying to ride that wave which is a bummer for a brand that used to have a strong POV. I suppose it’s expected when you hire a Supreme & Noah alum as CD :)
RIP to brand ethos
I'm am trying to understand the KPIs... All of those J Crew tastemakers are followed by the same people. What did being reminded that they are friends do?
Exactly! To me it reads as sentiment > reach since they very much tapped into the cool crowd but that crew would’ve been better suited for a solstice party in Stockholm tbh.